Fly Alfred

What can you do about Fly Alfred?

There is no good food delivery options available in baner that cater in night. Why hasn't there been one? Less crowd of that type maybe. But whatever there is, we can cater to it. There are a couple of colleges. We can target them.

At the end of october, we want to be doing 30 deliveries everynight with an AOV of 90rs and growth rate of 100% MOM.
Turnover: 2500-3000 everyday.

Marketing Strategy:

PHASE-1 (First Month):

Tie up with local kirana stores for pamphlet distribution and stickies
Pamplet distribution at high footfall places
Excessive promotion at Bawa Indori
Excessively active on social media
"lazy monday" where everything is 50% off
Pull mobile numbers from Swiggy Data and put SMS and mailer
There is a huge machine sitting nearby: Cummins, find what you can do about it!



You need to promote yourself heavily in Hostels, to get good orders.

Timeline:
29sep: make marketing plan and design
           make facebook page
           find a simple logo
           website design change
           Put mobile number and email from Swiggy data
         
30sep: flyers and pamphlet distribution
           
   

1oct: Start operations.

restart #1

okay so, its five days to college. remember what was it like to enter the hostel for the first time? man.

I am sitting in the pile of suitcases, dirty clothes, memories and regrets
and regrets.
did I mention regrets?

Why is past painful? because that day you chose to watch a movie instead of writing the business plan. that day you didn't choose hardwork. because that day you didn't choose to live in the present.

there are a couple of them that, when I am aware of them, don't let me breathe. there are some that make we want to thrash my head on a wall a couple of times.

I have lived a habit of procrastination and under-confidence. at every moment I have questioned my abilities and my powers. I cannot say confidently that I would get over them when the clock strikes a designated time. That a powerful light of knowledge and wisdom would bestow over me and everything will change when I wake up tomorrow.

the only way to get out of this passive, fruitless, monotonous life is to take one step at a time. and not failing at it. that is the only way I could get over my weaknesses.

Fuck man I have lived enough years in despise. in longing. in wishing something that hasn't yet happened. I have not dreamed. I have just imagined.

one thing I have to be aware of: you make your own life. no book can change you. no motivation can change you. you are always waiting for that one incident that changes your life. well, guess what? it ain't happening. it ain't happening. wait, let me say that one more time, it ain't happening.

let me make this really clear. life is not going to be simple. you are going to make real tough choices. and you have to do real hard work if you want to land somewhere good. this is the only deciding factor. and that is why its not crowded at the top. and that is why lamborghinis are not produced as much as wagonRs are. what you are doing, most people do. and most people fail.

so let me break this to you. if you want to make it big. if you want to get the girl. if you want to leave a legacy. if you want to complete all your dreams. the only way is through sheer hard work. everything else will fall in place. the more time you give, the better you will strategise, the better will be your moves.

but hey! you can always watch that one movie one more time. that one tv show one more time. or you can facebook. 9 gag. all the other things. you can also choose living small. always. thats the last resort that most people put first. the first thing that they look for is comfort. and thats why, its not crowded at the top.

choose.
but I know what your choice is.

the first one?
cool! thats what I expected.

now read the rules.

I have fought back. I did, a couple of times. But I have been too weak willed. Too uncertain of myself. And I know very well that leaders are not made this way. I have located the trend that has killed or degraded a lot of my dreams, and that is to bow down to your weakness. to your devil's voice. to not pay heed to what your heart is trying to say.
"you must fight, just to keep them alive"

a brief description of what I am today: I am shubham sharma. my college gets over in a week. I turned 22 last month. I am fat. I am losing hairs. I live in a wretched apartment, but I am soon going to change. I have a job that has its own perks and problems. I have constrained number of friends. I am not confident enough. I have a startup foodos that has accumulated a strong team and is in process to get traction. I love a girl for 7 fucking years but we are barely more than strangers now.

What I want to be in five years: I want to have a big huge ass mansion. I want to make foodos tremendously huge. like how google started with search and is now something completely different. I want to marry arpita. I want to have a kickass body. I want to live these five years. to the core.

there has been too much talk and very less work, so I suggest you get to it. we will see where this goes.

sulemaani keeda epilogue #1

I sweeped inside the pocket to locate my phone. It was on the other side. I check the time, 11:31.
I am sitting on this wretched bench, in a tiny bus stand, in the middle of nowhere. thats where I am in my life, literally and figuratively.
            What was I thinking, falling for a girl who is leaving, not the city, not the state, but the fucking country within a week. Where was I thinking from? And then proposing her right infront of her parents. Some do it from brain, some do it from heart and some use penises for the purpose, but I think I think from a complete different organ.
            I try to figure out which bus would take me to my wretched flat, to my flat room mate, to my stinking bed. but I am too tired of this shit. You know what, I am done.

I AM DONE, I shout!

I take the same steps that led me to the same gates I kicked an hour ago. but her car was gone. Her flight is in an hour. Ofcourse the car is gone. International flights take off from CSI. even if I take a cab, I would barely reach the airport. there is a very tiny probability. Bollywoodian probability.

I start running like a madman. I saw the savior parked little way off the road, in black and yellow. the driver was having a nap. I knocked hard on the glass, perspiring. He didn't budge. I knocked again, if thats what you call a hard blow thrown twice. he woke up, startled, and shouted that he is not on duty, advised me to find another one and cursed me for breaking his nap.

I looked around. the road is empty like karan johar's films.

I took a rock in my hand and threw it hard on the window of a driver's seat. In three seconds, the driver was running towards me as if he was never sleeping at all. I ran like hell, He ran almost like hell, that fat bald guy.

within two minutes, he was at a safe distance from the taxi, and that was my cue. I ran towards the taxi and locked the fucking door. I had played on a bet that the key was inside the car and not with the driver.
I was right.
Thats surprising, 'cause I never am.

the bolliwoodian probability.

I drove like hell. There were still 53 minutes. In the last 7 minutes, I have shifted from being an aspiring writer to a car thief. I had heard that mumbai does wonders. but it wasn't mumbai that did this. it was me. I made this career change. I made this fucking change in my life. life is in my fucking control.
so is the fucking car.

I was driving very fast. I didn't see the speed, but I was damn fast. because whatever glimpse i was catching through my peripheral vision, it was all blurred. I wasn't drunk, I wasn't drugged, but this was the best 'high' I have achieved since I learnt the meaning.

A marathi song started playing suddenly. and something started vibrating beneath my ass.

I picked up the phone.

"you motherfucker sisterfucker I will fuck....."

"don't die. You will get your cab in four hours. just don't suicide okay?"
I shouted at the top of my voice.

"I am gonna kill you motherfucker!"

"On my birthday?"
I cut the call, threw the phone behind and resumed driving. I still had a long way to go.

The blur on my left hand side suddenly became a little clear as a car caught my eyes. it was the silver santro. and it was punctured.

I saw the face I was running for as she stooped down and said,
"bhaiya airport, jaldi"

there was no light inside the car, and streetlight didn't do its work properly. i didn't think about her, or about myself, but about the bollywoodian probability.

I wanted to write art, that had the shades and the hues of realism, but what happened in the last half an hour, was that real?

okay so, doom

Okay so, I am more happy than ever because I know we are all doomed. to die. to rot. to be ridden of. no matter what you create and what you demolish, what you invent and what you disrupt, we are all going to be smoke, ash and soil.
there is no point in being afraid, that I so badly was.
I will, survive, I will find glory, and I will die just like I am supposed to.

Lets get out of the box. have fun. be funny. go watch a sunset. drink a fucking beer. 

celluloid

A stupid common man I am.
A beautiful stupid girl you are.
I am no match for you, and I hope, as I have hoped all my life, that you are stupid enough not to understand that.
I am balding, fat and ugly I know.
My life is not celluloid, I know.
but if love is what persists, and if a beautiful story could be written with an ugly face, If that is possible, 40 years from now. 40 years from now, you would hit me for the life we never lived and we could have. for the cancer that would be killing me as I walk down to your house to see you, for not being the guy of your dreams on the outside and for not being the guy you despise on the inside. for the laughs we could have shared, for the dates we could have enjoyed.
I am cursed, as are you.

secret to glory.

All my life till now, I have lived with a dream. being tremendously, furiously rich. a billionaire. because I don't think there is something out there that money can't buy. why aren't there ugly faces in the great love stories. money brings beauty, and beauty makes things happen.

but now, today, I again remembered the secret sauce to glory. the devil's voice. there is this voice in you, of the slug, the devil in you, who doesn't want you to succeed. and its very predominant sometimes. "I want to make something good", "but don't you wanna see the new better call saul?"
"I want to change the world!", "but don't you want to sleep a little more?"

this voice of devil has broken more dreams than any other barrie. the solution that i feel is consistently being aware of the voice, because its always there. always whispering in your head, in a disguise, as if its your heart's voice.

nothing good comes out of watching porn, watching friends and slacking around all the time. this is the work of devil. you need to be aware and fight back. and fight back real hard until you win.

You are fighting for respect, for glory and for abundance. It doesn't come from sheer hard work. You need to have a sense of urgency. to achieve things. 12 year olds are achieving heights. going up is the only way to go. look up or go away. you are not even in the race, babe, right now. a man spends half of his life saying he is too young and the other half saying he is too old.

fight back, bloody hard.

this is the one, that is!

you know, when I hadn't left Indore, I used to dream about these places with long roads stretching amidst tall mountains, rivers and big rocks standing upright right in the flow, oceans and waves and all those stuff. I used to fantasize living that dream all the time. And when I did start living that life, it slowly became routine and I outgrew the place that had just become too dear to me.
but, when I look at you, and your hairs that fall gently on your face, and your smile when you are surprised by something, and your beautiful eyes that still glow exactly like the way they did 40 years ago when I saw those for the first time, I couldn't imagine growing out of being fond of you.

I look up in the sky and do cobra cobra

Okay so, sorry for the name, but its funny don't you think?
its 2:14 and I am fucking pissed of at myself. Yes I have come a long way form where I started but it is not supposed to be downhill from here. Everybody is supporting me, its me who is slacking away.
Everything that steals my time is poison. because thats what poisons do right??
steal you time.
facebook, games, procrastination, everything that keeps you away from reaching your goals is a poison. and you have lived all your life till now filled with lots of poisonous objects. this negative talkback is also poisonous. so lets embark today again, then. Shall we.
Write a fucking plan.

42, a joke

Douglas Adams, in his book 'Hitchhiker's guide to the galaxy', said that the the answer to life, universe and everything is 42. The viral uproar led to people trying too hard to make a connection of this number to something mystic, significant. unknowingly, we were all trying to prove that we exist for an important reason, for a universal cause.
In an interview Douglas was asked about the significance of this number and how did he come about it, to which he replied that he meant it as a joke. he was sitting, staring in the garden, thinking of something he could use and randomly, and he wrote 42.
So coincidentally, the answer to life universe and everything is a JOKE. Please take it that way, why so serious?

on a different note,
the trip to mumbai was super fun. 416 kms.

also, would start the morning routine from the jason fried guy.

CIRCULAR

I have fallen many times, I have stood up many times. Everybody around me is achieving something. last four years have been a dump. I did not grow my abilities as much as I should have. I know what it takes to succeed. It takes good decisions, hard work and little bit of luck.

What if, I follow all the keys to success and do not fall. for once in my life, I try not to fall. not to slack. not to waste my time.

And I promise myself, If I can do that for one whole month, I would go to Goa. So, lets see, today is 28th feb. If by 1 April, I have done everything right, in terms of not lazying around and not wasting my time and always working constructively, I would sit in the bus by 8 o'clock.

Deal?

Praised be ye! Dark Matter!

So, here I sit, defeated. Storming on my keyboard, staring at my screen. I am again at the same point of my life where I was about four years ago, restarting on the path to glory. I watched Birdman today, that made me think. I want to make the exact kind of audience. But I always shy away from even attempting for cinema, even a tiny bit of it, as I think that there is no audience for it. And you know what, Birman is about that. how we as a race built the tools to make such kind of things and still ended up making shit. we build great tools to make lame products. Camera was an invention way ahead of its time, yet today we make shitty cinema more than the kind of cinema that matters.

the movie also got me thinking, I only have a few decades with me to do what I want to do. And if I don't go for them things, my bed ridden days are going to be of excruciating pain. Thus, I need to start now.

I have planned one routine that might help me. When I was meditating, I tried to go to the core of my DNA to the address which decides and controls my will power, and I kicked it up a notch. just one tiny bit. it was two sticks. I made it three.

Because while meditating I also noticed one thing. While meditating, we could not even guess correctly when one minute ends. we can only try, but most of the times its gonna be wrong. because inside everything is dark. we are actually not connected to our surroundings. we are not a product of it. our surrounding is just a mere figment of our imagination that is built up on the imaginary boundations and rules of our subconscious. and they can be broken or moulded to our favour and comfort. as a matter of fact, we often do. and some part of our consciousness knows this, but we are not strong enough to accept the power we contain. hence, god.

but all that some other day.

you know the universe if made up of 80% of dark matter. those are the things that do not behave the way they should according to the science we know. they do not obey the laws we know of. yet they are in some way extremely important in the formation of universe. I mean, there is 80% of universe that we do not understand. 80% of the things that happen in the world is out of our brain's reach. yet we claim that we know of life. yes we know, but only 20%.
the rest 80% is all dark matter. and its inside all of us. and everybody can reach that source of origin. some have reached too, and they label it as god. I would refer to it only as dark matter though. its kind of cool.

Is it dark because we are too weak to see the light?

okay, so I also have an idea of a product that came to me just now.
we all send smileys/emoticons to people right? we also send flowers images to people we know and care about. sending them a digital replica is actually a part our social relationship. what if we can make it not digital? what if, whatever you want to send to someone, you send them physically?

Like if you want to send someone flowers, you actually browse through our catalogue, with real pictures, choose the billing address and shipping address and you send it. without too much hassle and anything. you can send your mother some chocolates, you can send a meal to someone, an anniversary gift, anything. and you can ask unique sellers (who are ready to deliver on their own, express and dtc based both) to list their catalogue worldwide. from laptops to meals anything.

on a completely different note,

when you are building the app for foodos, in the popular combo section, the primary option should be choose your dish. what you want to eat. a person is most clear about that only. he doesn't often go about browsing for restaurants. first, let them select what they want to eat, like chole bhature. not when he/she taps on the button of chole bhature, they get multiple combos from multiple restaurants, with varying prices and delivery charges. its a good idea, lets make it work.

HardWork Protocol initiate

So yeah, I have fallen down and started up back again almost a million times now. But I would continue to do that for a zillion time more until that last fall. Its almost daybreak, and i realize one thing. It doesn't matter how many times you fall or start back up again, because in the grand scope of things, thats what you gotta do.
A thought just dawned over me. I have brains, I like to believe. More than what average people have. What if i combine it with massive hardwork? I mean, thats the way to glory right? what if i hit it?
I mean, I have brains and I am lucky. If thats what you call luck. The only thing that I lack is hard work. I am way too lazy to be successful. What if for the remaining three-four months of my college, I hustle so hard that I reach somewhere? Is that not possible?

On another note, There is a joke that erupted between me and my business partner, Aayush sharma today, after a string of restaurant owners asked if we are brothers. Flipkart went through the same thing right? Sachin Bansal and Binny Bansal. so much so that whenever both of their names are featured somewhere, it is mentioned in a bracket that they are not related. Thus, its only derivative that we are going to be a billion dollar company yo!

On a different, more funny, real joke kind of mode, we are buying foodpanda in an year. and we might just put flipkart too, if we get a good combo offer from somewhere :P

Good Bhrammamuhurta everyone!

2:43 PM

I talk about changing the world, changing perceptions of the the community I dwell in, but then when I go to sleep, I forget about everything and sleep for 12-13 hours straight. This is not done. And I am not starting up again. because I am tired of giving up again and again. Everytime I make a mistake, I forget about it and start my life again. But it doesn't work that way right? Thus, the mistakes I make, today, will decide my tomorrow. So will my hard-work, dedication and perseverance. I need to get that to the very core.
I have all the power of the world to achieve my goals. I am not any different from the founders of tinyowl or foodpanda or anybody else. Its just that, when I am sleeping, they are toiling hard. When I am sleeping, they are thinking about expanding, growing. The only differences between me and them is dedication, hard-work and perseverance.
So, I will try my best to attain my everyday goals. because I need to be working twice as hard as them if I want to reach somewhere. the world doesn't give success on a plate. you have to build that plate, atom by atom, molecule by molecule.
I am not perfect, I am way behind perfection. But if I run everyday towards it. I might reach there someday. Goodmorning at 2:43pm.