What can you do about Fly Alfred?
There is no good food delivery options available in baner that cater in night. Why hasn't there been one? Less crowd of that type maybe. But whatever there is, we can cater to it. There are a couple of colleges. We can target them.
At the end of october, we want to be doing 30 deliveries everynight with an AOV of 90rs and growth rate of 100% MOM.
Turnover: 2500-3000 everyday.
Marketing Strategy:
PHASE-1 (First Month):
Tie up with local kirana stores for pamphlet distribution and stickies
Pamplet distribution at high footfall places
Excessive promotion at Bawa Indori
Excessively active on social media
"lazy monday" where everything is 50% off
Pull mobile numbers from Swiggy Data and put SMS and mailer
There is a huge machine sitting nearby: Cummins, find what you can do about it!
You need to promote yourself heavily in Hostels, to get good orders.
Timeline:
29sep: make marketing plan and design
make facebook page
find a simple logo
website design change
Put mobile number and email from Swiggy data
30sep: flyers and pamphlet distribution
1oct: Start operations.
There is no good food delivery options available in baner that cater in night. Why hasn't there been one? Less crowd of that type maybe. But whatever there is, we can cater to it. There are a couple of colleges. We can target them.
At the end of october, we want to be doing 30 deliveries everynight with an AOV of 90rs and growth rate of 100% MOM.
Turnover: 2500-3000 everyday.
Marketing Strategy:
PHASE-1 (First Month):
Tie up with local kirana stores for pamphlet distribution and stickies
Pamplet distribution at high footfall places
Excessive promotion at Bawa Indori
Excessively active on social media
"lazy monday" where everything is 50% off
Pull mobile numbers from Swiggy Data and put SMS and mailer
There is a huge machine sitting nearby: Cummins, find what you can do about it!
You need to promote yourself heavily in Hostels, to get good orders.
Timeline:
29sep: make marketing plan and design
make facebook page
find a simple logo
website design change
Put mobile number and email from Swiggy data
30sep: flyers and pamphlet distribution
1oct: Start operations.
No comments:
Post a Comment