Fly Alfred

What can you do about Fly Alfred?

There is no good food delivery options available in baner that cater in night. Why hasn't there been one? Less crowd of that type maybe. But whatever there is, we can cater to it. There are a couple of colleges. We can target them.

At the end of october, we want to be doing 30 deliveries everynight with an AOV of 90rs and growth rate of 100% MOM.
Turnover: 2500-3000 everyday.

Marketing Strategy:

PHASE-1 (First Month):

Tie up with local kirana stores for pamphlet distribution and stickies
Pamplet distribution at high footfall places
Excessive promotion at Bawa Indori
Excessively active on social media
"lazy monday" where everything is 50% off
Pull mobile numbers from Swiggy Data and put SMS and mailer
There is a huge machine sitting nearby: Cummins, find what you can do about it!



You need to promote yourself heavily in Hostels, to get good orders.

Timeline:
29sep: make marketing plan and design
           make facebook page
           find a simple logo
           website design change
           Put mobile number and email from Swiggy data
         
30sep: flyers and pamphlet distribution
           
   

1oct: Start operations.

restart #1

okay so, its five days to college. remember what was it like to enter the hostel for the first time? man.

I am sitting in the pile of suitcases, dirty clothes, memories and regrets
and regrets.
did I mention regrets?

Why is past painful? because that day you chose to watch a movie instead of writing the business plan. that day you didn't choose hardwork. because that day you didn't choose to live in the present.

there are a couple of them that, when I am aware of them, don't let me breathe. there are some that make we want to thrash my head on a wall a couple of times.

I have lived a habit of procrastination and under-confidence. at every moment I have questioned my abilities and my powers. I cannot say confidently that I would get over them when the clock strikes a designated time. That a powerful light of knowledge and wisdom would bestow over me and everything will change when I wake up tomorrow.

the only way to get out of this passive, fruitless, monotonous life is to take one step at a time. and not failing at it. that is the only way I could get over my weaknesses.

Fuck man I have lived enough years in despise. in longing. in wishing something that hasn't yet happened. I have not dreamed. I have just imagined.

one thing I have to be aware of: you make your own life. no book can change you. no motivation can change you. you are always waiting for that one incident that changes your life. well, guess what? it ain't happening. it ain't happening. wait, let me say that one more time, it ain't happening.

let me make this really clear. life is not going to be simple. you are going to make real tough choices. and you have to do real hard work if you want to land somewhere good. this is the only deciding factor. and that is why its not crowded at the top. and that is why lamborghinis are not produced as much as wagonRs are. what you are doing, most people do. and most people fail.

so let me break this to you. if you want to make it big. if you want to get the girl. if you want to leave a legacy. if you want to complete all your dreams. the only way is through sheer hard work. everything else will fall in place. the more time you give, the better you will strategise, the better will be your moves.

but hey! you can always watch that one movie one more time. that one tv show one more time. or you can facebook. 9 gag. all the other things. you can also choose living small. always. thats the last resort that most people put first. the first thing that they look for is comfort. and thats why, its not crowded at the top.

choose.
but I know what your choice is.

the first one?
cool! thats what I expected.

now read the rules.

I have fought back. I did, a couple of times. But I have been too weak willed. Too uncertain of myself. And I know very well that leaders are not made this way. I have located the trend that has killed or degraded a lot of my dreams, and that is to bow down to your weakness. to your devil's voice. to not pay heed to what your heart is trying to say.
"you must fight, just to keep them alive"

a brief description of what I am today: I am shubham sharma. my college gets over in a week. I turned 22 last month. I am fat. I am losing hairs. I live in a wretched apartment, but I am soon going to change. I have a job that has its own perks and problems. I have constrained number of friends. I am not confident enough. I have a startup foodos that has accumulated a strong team and is in process to get traction. I love a girl for 7 fucking years but we are barely more than strangers now.

What I want to be in five years: I want to have a big huge ass mansion. I want to make foodos tremendously huge. like how google started with search and is now something completely different. I want to marry arpita. I want to have a kickass body. I want to live these five years. to the core.

there has been too much talk and very less work, so I suggest you get to it. we will see where this goes.

sulemaani keeda epilogue #1

I sweeped inside the pocket to locate my phone. It was on the other side. I check the time, 11:31.
I am sitting on this wretched bench, in a tiny bus stand, in the middle of nowhere. thats where I am in my life, literally and figuratively.
            What was I thinking, falling for a girl who is leaving, not the city, not the state, but the fucking country within a week. Where was I thinking from? And then proposing her right infront of her parents. Some do it from brain, some do it from heart and some use penises for the purpose, but I think I think from a complete different organ.
            I try to figure out which bus would take me to my wretched flat, to my flat room mate, to my stinking bed. but I am too tired of this shit. You know what, I am done.

I AM DONE, I shout!

I take the same steps that led me to the same gates I kicked an hour ago. but her car was gone. Her flight is in an hour. Ofcourse the car is gone. International flights take off from CSI. even if I take a cab, I would barely reach the airport. there is a very tiny probability. Bollywoodian probability.

I start running like a madman. I saw the savior parked little way off the road, in black and yellow. the driver was having a nap. I knocked hard on the glass, perspiring. He didn't budge. I knocked again, if thats what you call a hard blow thrown twice. he woke up, startled, and shouted that he is not on duty, advised me to find another one and cursed me for breaking his nap.

I looked around. the road is empty like karan johar's films.

I took a rock in my hand and threw it hard on the window of a driver's seat. In three seconds, the driver was running towards me as if he was never sleeping at all. I ran like hell, He ran almost like hell, that fat bald guy.

within two minutes, he was at a safe distance from the taxi, and that was my cue. I ran towards the taxi and locked the fucking door. I had played on a bet that the key was inside the car and not with the driver.
I was right.
Thats surprising, 'cause I never am.

the bolliwoodian probability.

I drove like hell. There were still 53 minutes. In the last 7 minutes, I have shifted from being an aspiring writer to a car thief. I had heard that mumbai does wonders. but it wasn't mumbai that did this. it was me. I made this career change. I made this fucking change in my life. life is in my fucking control.
so is the fucking car.

I was driving very fast. I didn't see the speed, but I was damn fast. because whatever glimpse i was catching through my peripheral vision, it was all blurred. I wasn't drunk, I wasn't drugged, but this was the best 'high' I have achieved since I learnt the meaning.

A marathi song started playing suddenly. and something started vibrating beneath my ass.

I picked up the phone.

"you motherfucker sisterfucker I will fuck....."

"don't die. You will get your cab in four hours. just don't suicide okay?"
I shouted at the top of my voice.

"I am gonna kill you motherfucker!"

"On my birthday?"
I cut the call, threw the phone behind and resumed driving. I still had a long way to go.

The blur on my left hand side suddenly became a little clear as a car caught my eyes. it was the silver santro. and it was punctured.

I saw the face I was running for as she stooped down and said,
"bhaiya airport, jaldi"

there was no light inside the car, and streetlight didn't do its work properly. i didn't think about her, or about myself, but about the bollywoodian probability.

I wanted to write art, that had the shades and the hues of realism, but what happened in the last half an hour, was that real?

okay so, doom

Okay so, I am more happy than ever because I know we are all doomed. to die. to rot. to be ridden of. no matter what you create and what you demolish, what you invent and what you disrupt, we are all going to be smoke, ash and soil.
there is no point in being afraid, that I so badly was.
I will, survive, I will find glory, and I will die just like I am supposed to.

Lets get out of the box. have fun. be funny. go watch a sunset. drink a fucking beer. 

celluloid

A stupid common man I am.
A beautiful stupid girl you are.
I am no match for you, and I hope, as I have hoped all my life, that you are stupid enough not to understand that.
I am balding, fat and ugly I know.
My life is not celluloid, I know.
but if love is what persists, and if a beautiful story could be written with an ugly face, If that is possible, 40 years from now. 40 years from now, you would hit me for the life we never lived and we could have. for the cancer that would be killing me as I walk down to your house to see you, for not being the guy of your dreams on the outside and for not being the guy you despise on the inside. for the laughs we could have shared, for the dates we could have enjoyed.
I am cursed, as are you.

secret to glory.

All my life till now, I have lived with a dream. being tremendously, furiously rich. a billionaire. because I don't think there is something out there that money can't buy. why aren't there ugly faces in the great love stories. money brings beauty, and beauty makes things happen.

but now, today, I again remembered the secret sauce to glory. the devil's voice. there is this voice in you, of the slug, the devil in you, who doesn't want you to succeed. and its very predominant sometimes. "I want to make something good", "but don't you wanna see the new better call saul?"
"I want to change the world!", "but don't you want to sleep a little more?"

this voice of devil has broken more dreams than any other barrie. the solution that i feel is consistently being aware of the voice, because its always there. always whispering in your head, in a disguise, as if its your heart's voice.

nothing good comes out of watching porn, watching friends and slacking around all the time. this is the work of devil. you need to be aware and fight back. and fight back real hard until you win.

You are fighting for respect, for glory and for abundance. It doesn't come from sheer hard work. You need to have a sense of urgency. to achieve things. 12 year olds are achieving heights. going up is the only way to go. look up or go away. you are not even in the race, babe, right now. a man spends half of his life saying he is too young and the other half saying he is too old.

fight back, bloody hard.